Semrush
All-in-one SEO, 25B+ keywords
Score: 9.4/10Semrush vs Moz 2026: Which Is Better?
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Quick answer (June 2026): Compared in June 2026: pick Semrush if you prioritise depth and integrations; pick the alternative if you prioritise speed and lower seat cost. Full side-by-side breakdown — pricing, features, real-world fit — is below.
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TL;DR Quick Answer
Semrush wins overall — scoring 9.4/10 vs Moz Pro's 8.5/10 in our editorial scoring. Choose Semrush for all-in-one SEO with 25B+ keywords and deep competitor research. Choose Moz Pro if you need an affordable entry point ($49/mo) or your primary focus is local SEO. Both offer risk-free trials.
Semrush
Affordable entry at $49/mo, strong local SEO and Domain Authority
Score: 8.5/10
Semrush
Best for most users — see why below
→ Read our reasoning
Semrush
SEO Platform · from $139.95/mo
The most comprehensive SEO platform on the market. Semrush combines 25B+ keyword research, competitor intelligence, site auditing, backlink analysis, and content tools in one subscription. Dominant choice for agencies and growing teams.
Moz Pro
SEO Platform · from $49/mo
A veteran SEO platform known for Domain Authority — the industry metric it invented. Moz Pro offers keyword research, rank tracking, site auditing, and link explorer at a significantly lower entry price than Semrush, with a 30-day free trial.
Verdict at a Glance
Both tools solve real SEO problems. Semrush ($139.95/mo) leads on data volume and tool breadth — 25B+ keywords, competitor research, PPC analysis, and content marketing tools. Moz Pro ($49/mo) wins on price accessibility and is the go-to for local SEO teams who value its native Domain Authority metric.
For most teams, Semrush is the better starting point — the data volume and feature advantage justify the price difference once you're doing SEO beyond one site. Both offer risk-free trials so you can verify this yourself.
Where Semrush Wins
- Keyword database: 25B+ keywords vs Moz's ~1.25B — more opportunities discovered per research session
- Competitor research: Organic Research, Traffic Analytics, and Ad Research tools are class-leading
- Content tools: Topic Research, SEO Writing Assistant, and ContentShake AI are Semrush exclusives
- Projects per plan: 5 projects (Pro) vs Moz's 3 campaigns (Starter)
- PPC research: Full advertising intelligence included — Moz has none
Where Moz Pro Wins
- Entry price: $49/mo (Starter) vs Semrush's $139.95/mo — nearly 3x cheaper to start
- Free trial length: 30 days vs Semrush's 14 days
- Domain Authority: DA is the most cited link metric in the industry — Moz invented it
- Local SEO: Moz Local integrates with Moz Pro for businesses focused on local search
- Ease of use: Historically rated higher for beginners learning SEO